Consumer intelligence, at the speed of thought.
Ask. Explore. Build. Export. A unified data layer over 627K+ respondents across 18 countries, with survey weighting, passion-point cross-tabs, and scorecards cited line-by-line to source.
Four apps, one data layer
Ask IMI
AI chat over 627K+ respondents. Ask in plain English, get answers with citations and charts.
Workbench
Entity-centric analytics. Scorecards, movers, cross-tabs, and AI summaries across 13 metrics.
Pulse of Earth
Geographic intelligence on a 3D globe. Drill from country to market with choropleth overlays.
Pulse Studio
Briefs, blogs, and scorecards grounded in survey data. Cited line-by-line, exported as PDF or PPTX.
What's inside
Brand intelligence
Brands tracked across every major market.
Property engagement
Sports properties with engagement funnels.
Geographic coverage
113 sports markets across US and Canada.
Consumer segments
8 AI-discovered segments with GTM profiles.
Passion points
778 activities and lifestyle markers.
Purchase behavior
168 GP categories + 113 SP categories.